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Invitation to Conference: Design for NEED + FashionSEEDS / 17.09.2020

09 September 2020

The Fashion Department of EKA would like to invite you to participate in the conference Design for NEED + FashionSEEDS on September 17th as part of Tallinn Design Festival. The programme will explore issues related to design education, in particular, how we can make teaching more relevant and meaningful in terms of sustainability. The conference will present the results of the FashionSEEDS project to the general public for the first time!

NB! - Pre-registration required! The event itself is free!

Feel free to share this invitation within your institution. Both teachers and students are welcome.

PS: For the representatives (incl. students) of your university please choose the following option for lunch: FashionSEEDS invitation / Special invitation by FashionSEEDS.
There is a possibility that meals and transport & accommodation costs could be covered for those travelling from outside Estonia,

Please contact piret.puppart@artun.ee for more information.

They also understand that travelling at this time might not be possible, therefore a separate digital platform has been created for the conference in case physical presence proves impossible (quarantine, closed borders, etc.).

You can get acquainted with the program below:  

Read more 


Design for need in times of climate crisis should focus on objects and services able to play a positive part in solving the issue; which would make our environment safer and more enjoyable to live in. Special attention should be given for example to highly functional objects and health-protecting, time-saving services. Yet, much of the current design is reduced to plain aesthetics or even glamour.  Indeed, beauty and form should be integral to a well-functioning product, however, and above all, design should be based on people’s and societal primary needs.   

In the first part of this conference, we will hear talks from award-winning Finnish designer Ville Kokkonen and renowned Italian industrial designer and journalist Ubaldo Spina. David Kusuma, the president of World Design Organization (WDO), will lead the day, introducing the newly launched Mars project with NASA. Estonia will be represented by the engineering chief at Transferwise, Aivar Lumberg, and the Head of Product Design at EKA, Maarja Mõtus, who will explain about the changes taking place in design education and how much the crisis has affected students.

The second part of the conference will focus more thoroughly on design education. It seeks to find an answer to the question as to what type of designer is needed as Europe moves towards a climate-neutral circular economy? Practitioners, researchers and lecturers from UAL (University of the Arts London, UK), Polimi (Politécnico di Milano, Italy), DSKD (Designskolen Kolding, Denmark), and EKA (the Estonian Academy of Arts) have come together through an Erasmus+ project called the FashionSEEDS to rethink and improve the design education in the light of the challenges posed by climate change. A keynote speech from Pirjo Kääriäinen, from Aalto University on collaboration and interdisciplinarity will open the afternoon section, followed by a series of short talks on Fashion Design Education for Sustainability. A panel discussion with international academic and industry representatives, led by Piret Puppart concludes the insights of the day on how to make design education sustainable.  

Stichting A Lab
Lab 105
Overhoeksplein 2
1031KS Amsterdam
The Netherlands

Phone nr. +31(0)20 330 1116
Email: info@elia-artschools.org

Office hours:
Monday - Friday from 09.00 - 17.30

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