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EC Green Paper: Unlocking the potential of cultural and creative industries

18 May 2010

Last month, on 27 April, the European Commission launched its Green Paper Unlocking the Potential of Cultural and Creative Industries for public consultation. For the first time ever a European Policy Paper on the cultural and creative industries has been published. It is also for the first time that it mentions the role of the art schools. With the Green Paper the Education & Culture DG aims a debate on requirements of a stimulating creative environment for the cultural and creative industries. It includes multiple perspectives, ranging from creating a business environment to the need to open up a common European space for culture, to capacity building and skills development.

Key issues for higher arts education in the document center on 'a possible mismatch between the supply of skills and the demand of the labour market to boost the sector's creative potential'. It also mentions the need for

  • new spaces for experimentation, innovation and entrepreneurship;

  • how creative workers and related institutions such as art and design schools can operate in clusters;

  • a stronger research and development aspect of creativity and creation;

  • partnerships between art and design schools and businesses in order to transfer creative knowledge such as design into other sectors

  • e-skills and business competences;

  • Peer coaching (= upgrading of skills through exchange between peers, facing the same challenges) is seen as a very useful instrument to speed up change


In its May meeting in Porto, Portugal the ELIA Executive group agreed to pro-actively contribute to the Green Paper, outlining the fundamental role of higher arts education in society and the variety of ways higher arts education already works towards synergies with the broad cultural and creative sector. The Executive group also strongly encourages all art schools to contribute directly to the consultation process on behalf of their institution and/or to become involved in the preparation of the ELIA contribution. Executive group members Gerald Bast and Thera Jonker, together with Truus Ophuysen, ELIA Office will prepare the ELIA text. The deadline for submitting reactions to the European Commission is the end of July.

Read the Green Paper here >>
Contact Truus Ophuysen for more information: truus.ophuysen [at] elia-artschools.org


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