Zurich, the biggest City in Switzerland, is an ideal blend of the traditional and the contemporary, exuding a sense of calm confidence amid a bustle of competent professionalism. With its convenient location at the heart of Europe, this charming Swiss city is fast becoming a cross-cultural melting pot and the number of tourists visiting the commercial capital of Switzerland is on the rise for both holiday and business. Situated beside the Zürichsee or Lake Zurich, it offers stunning views of the pristine Alps. A short drive from the main city you’ll find yourself surrounded by endless green, manicured meadows, another lake, or streams in the canton of Zurich.
An international metropolis situated in the heart of Europe, Zurich is characterised, perhaps more than any other city, by its intricate relationship between finance and culture. It is a long-established base of some of the world’s most acknowledged and most discreet private banking houses and insurance companies, but it is also home to many renowned and prestigious cultural institutions. It was the birthplace of Dadaism and is still the headquarters of the prestigious auction house of Sotheby’s. What better place than Zurich to debate the relationship between money, power, arts and culture?
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